Boops, borks, snoots, blep, or smol. Try hard not to think of all the adorable four-legged friends that we spend hours double-tapping on every Instagram post. The beauty industry has had an indelible stain on it since years for its treatment towards animals used in testing processes. These processes are archaic at best, and inhuman at its very worst. While many advocate against the usage of such methods, more and more consumers are understanding the turmoil of animal testing on a humanitarian as well as personal level. Whether that’s the farming animals in less-than optimal environments, or harvesting their organs and tissues for ingredients. The decimation of natural life and their ecosystems is a rapidly evolving question being asked by many, encouraging a ban on cruel beauty means and supports towards a cruelty-free system.
If there’s anything that makes us proud, it’s that Boss Lady is a purely pain-free beauty brand, in its process and make. What lies in the foundation and faith of Boss Lady is a need for a 100% transparency in all avenues. From our vendors, manufacturers, packaging and most importantly – the product. We put planet before profit, and more so, paws before profit. We utilise alternatives that do no harm to others, and only good to you, inside out. That means no animals are hurt or tested, during any part of the formulation process when creating all that Boss Lady magic. The one that gives you real beauty with the ethics, and without the guilt.
When you support our business, you assert your stance against cruelty towards animals. Our existence remains rooted in ensuring our entire process – from creation to consumption, is pain-free and does zero harm. We get by with the help of our many amazing human friends, who volunteer to try out Boss Lady prototypes. You can find the Bunny logo on all our packaging, translating into an entirely cruelty-free process.
WE ARE #ALLHEARTS
So while you can see our friends regularly on the Boss Lady Instagram feed, these Instagram-famous animals instead, remind you that cruelty-free is ethical. And most of the times, it is just too darn cute!
HERE ARE 5 SMOL FURRY BABIES THAT POPULAR ON THE INTERNET THAT TELL YOU WHY BEING CRUELTY-FREE IS COOL!
Meet Tato, Yam, Bowie and Moo. If their names didn’t make your heart melt already, just look at their well-known verified account that is a testament to their adorable names.
There’s Insta-famous, and then there’s JiffPom Insta-famous. You may have spotted this squish-worthy Pomeranian on the internet multiple times, but what you probably didn’t know is he has more than 10 million followers on Instagram alone. So much so that he has his own set of emojis called, Jiffmoji. That’s not it! In 2014, he made an appearance in Katy Perry’s “Dark Horse” music video. Now if that wasn’t reason enough to support cruelty-free products, we don’t know what is!
Big blue eyes, full of wonder and love. Meet Nala who will make you want to hit that blue button and follow her magical blue eyes. This adorable Tabby cat was given to a shelter by her previous pet owners when she was just a tiny kitten. Lucky for her, her new mama strolled in soon and gave her a purrfect life! This cute kitty also teamed up with a series of experts and now has her own line of cat food called Love, Nala.
Fuzzberta – full name Fuzzberta P. Jones – is a guinea pig who’s gained massive internet fame for getting dressed up as pop culture icons, trying on various professions, and getting in on the latest internet trends by rocking an Elsa braid or feminist icon, Ruth Bader Ginsburg. Honestly, this little ball of cuteness is living a better life than most of us!
Not many people love mice, but chances are once you see Marty, you’ll change your mind real quick! To make it even better, Marty’s hooman puts clever captions and memes to make the already awesome account, even cooler.
Sadly, Marty passed away in November 2014, but fret not – there are still adorable pictures of Cosmo, Augie and Bean being posted daily.